Anupam Vasudev, Chief Marketing Officer,Aircel, said, “India is an emerging market for digital books as e-book sales have risen exponentially in the recent time. Digital devices will play in important part in how people buy and consume books. According to a study by Juniper Research, globally about 30% of e-books will be purchased on tablets, 15% will be purchased on smartphones and roughly 55% will be purchased on e-readers by 2016. The popularity of e-books have generated a perfect opportunity for publishers, book retailers, mobile network operators, device manufacturers and even authors to supply, deliver and monetize electronic book content across the Internet and mobile networks. Thus, as Aircel continues to build on its commitment to provide content for data users, we have introduced our own e-book store ‘Aircel BookMate’ which gives our customers a myriad of e-books& e-magazines to choose from in various categories.”
Aircel BookMate will be available on WAP, Web and App platforms (Google Play) and customers can avail its benefits by registering on www.aircelbookmate.com. A well established Points System has been introduced for users to buy e-books from the website. The users can also purchase points using their Aircel account balance. The content library is constantly being added with bestsellers from leading publishers across the world.It includes titles from some of the top publishers including Syndication Today (India Today), Outlook, Diamond Comics (ChachaChaudhary), Chandamama& Media Transasia.
About Aircel Limited
Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com
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