Started from September, 2013 the “Teen Till I Die” initiative will be making its way to over 250 colleges across 24 cities to facilitate participants in the process. The contest will end on 30th September, post which voting on the uploaded videos will begin.
Speaking about the initiative, Anupama Ahluwalia, VP- Marketing, Coca-Cola India says, “Teen till I Die” is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them - believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With “Teen Till I Die”, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”
The procedure has been kept simple - the participant just has to shoot their teen video, log on to: www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).
The final Top 5 Videos in each of the 4 categories would be opened up for public voting. Based on the parameters of presentation, innovation and entertainment, videos with the maximum votes will be declared the final winners. The winners of the best videos will win Samsung Tablets and also get a chance to be featured on Channel V and be the opening act at one of India’s BIGGEST College Festivals -IIT Mumbai’s Mood Indigo.
The complete digital initiative has been conceptualized and will be executed on ground by Con ten Media. The publication and promotion on the social media will be managed by Web Chutney Studio Private Limited.
About the initiative:-
Teen Beats - Participants can submit a video of an experimental musical performance with the minimal use of regular band instruments.
· Not more than five (5) lead Participants in any Video.
· The Participants may produce a musical performance in any genre of music.
· Participants can use any number of support persons/props as part of the musical performance, however, these support persons will not be counted as Participants for the purpose of the Video.
· Participants may not employ more than two(2) regular musical instrument in the Video.
· There is no limit on the number of Videos that may be submitted by a Participant.
Teen Steps - Participants can submit a video of a dance performance using the space, props and characters provided by CCIPL and/or the designated organizer of the Promotion.
· Not more than five (5) lead Participants in any Video.
· The Participants may produce a dance performance in any genre.
· Participants can use any number of support persons / props as part of their performance. However, these support persons will not be counted as Participants for the purpose of the Video.
· There is no limit on the number of Videos that may be submitted by a Participant.
Teen Art - Participants can submit a video of a street art composition produced using spray paint.
· Not more than two (2) Participants in any Video
· The Participants may produce a Video in the genre 'Street Art' and may use any medium of their choice (subject to the provisions of these Terms).
· The Participants may produce their entries using the following colors: green, yellow, white and blue.
· There is no limit on the number of Videos that may be submitted by a Participant.
· Teen Talk - Participants can submit a video of a stand-up comedy routine using the space and props provided by CCIPL and/or the designated organizer of the Promotion.
· Not more than two (2) Participants in any Video.
· Participants may produce a Video in either English or Hindi, or a combination of the two languages.
· Participants can use any number of props as part of their performance.
The Video can be about any topic related to the theme of "Teen Life"
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company's Indian operations please visit: www.coca-colaindia.com
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