With introduction of unified internet tariff, Aircel will also be introducing 10 days unlimited internet pack at Rs. 37 and a 1 month unlimited plan of 1.5 GB of internet access (2G/3G) for Rs. 198/month.
PI 37 is priced at Rs. 37 and offers unlimited 2G/3G data to the customers with a validity of 10 days. The product offers great value to the customer as the unlimited data offered can be used over ten days at a very low price. This data tariff is ideally suited for customers who use mobile internet for social networking, browsing, getting news updates, checking mails, etc.
PI 198 is priced at Rs. 198 and offers its 2G and 3G customers 1.5 GB data with a validity of 30 days. This data tariff is aimed at customers who use their data for downloading music, playing HD games, mobile applications, live streaming of videos and other high data usage content.
Kadhiravan K, Circle Business Head, Andhra Pradesh, Aircel, said, “In India, which is the world’s most dynamic and challenging telecom market, Aircel has successfully cemented its place by pioneering the data revolution in the country. Carrying this legacy of innovation forward, we have launched our new unified data tariffs, which will enable us to disrupt the data market and increase mobile internet penetration. According to a recent study, mobile internet users are set to grow 4-5 times by 2020, and one of the drivers for the data proliferation are innovative data plans by the operators. Therefore, we firmly believe that the launch of our new data tariffs will trigger an explosion of data consumption in the industry.”
Aircel customers on 2G network will avail the benefits of these data packs at 2G speed, whereas the customers on 3G network with 3G supported handsets will be able to browse internet on 3G or 2G.
Aircel is distinguished as a data-led telecom player that always strives to launch innovative products and services. Aircel led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Aircel was amongst the first telecom players to make 3G affordable to the masses. Aircel also launched PI-24, the first of its kind data product which offered internet at less than one rupee for a day. Recently, Aircel partnered with Wikimedia Foundation to offer free access to Wikipedia and entered into a strategic partnership with Micromax to drive data growth in India.
About Aircel Limited
Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com
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