Blenders Pride Fashion Tour 2013 commenced in Chandigarh on September 28th and will conclude on November 24th in Mumbai, an exciting 60 day journey. From Chandigarh to Mumbai, 6 cities will play host to the work of 10 masters of the craft, and their spectacular creations, at what is acknowledged as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja Banerji, General Manager - Marketing, Pernod Ricard India said, “Fashion and trends are ever evolving and it’s a challenge to curate the best new work, but we thrive on it. The Blenders Pride Fashion Tour experience across six cities is differentiated and a permanent marker for style in the Indian calendar, and we will deliver on expectations again in its ninth edition in 2013”.
After a grand preview in Mumbai that took place on September 17, the eagerly awaited fashion extravaganza kick started in Chandigarh and now comes to its second city, Bangalore over the weekend, featuring Falguni & Shane Peacock and Wendell Rodricks on day 1 of BPFT.
Fashion is all about change for internationally acclaimed designers, Falguni – Shane Peacock. Their Spring-Summer 2014 Line, namely Robotic Chic, edgily showcases this along with the fact that we all need that oomph; that slight spark to make that change. Bollywood Actress Esha Gupta walked the ramp as the show stopper for the designer duo. An extended version of their New York Fashion Week collections, for the designers, style is something that one inherits. Eveningwear, along with red carpet clothing and more comprises the collection within which they have added the element of drama. Opposites attract in this eclectic line, as fantasy meets reality, punk meets futuristic and softness meets the edge. Blues, whites, beiges, off whites, pinks, blacks and greys meet feathers, sequins and sheer floral combinations in a very potent and heady permutation. The range of garments includes plenty of laser cut outs on mesh dresses and sexy pieces to adorn one in. Robot chic truly makes its way to the futuristic girl in all of us.
Stimulated by a musical tribute to Cole Porter, done by a group of interesting people like Iggy Pop and Blondie, Wendell Rodricks’ collection ‘Red, Haute and Blue’ is a festivity of that style. The inspiration for this collection comes from the new blue packaging, which Wendell has done for the Blenders Pride Reserve Collection 2013. The Designer Edition Pack is his tribute to the star artisans behind Blenders Pride Reserve Collection. The central form is the purest drop of gold, surrounded by Whisky that cascades into elegant silken drapes. On the occasion the designer said, “It’s a great pleasure to design the pack for such a coveted brand, synonymous with style & glamour, and in sync with my aesthetics. The Blenders Pride Reserve Collection limited edition exudes vibrancy with sparkling starbursts that adorn a majestic backdrop of regal blue.”
Wendell’s collection radiates youthfulness, hot tunes mix with sizzling garments in invigorating colour palettes. Like the songs used, the colours are also very ‘poppy’ in nature. Bright neon green, peacock blue, hot pinks create that lively and young atmosphere and at the same time come from a certain space that was a time of great fun; namely, the 30s.In keeping with Wendell’s signature minimalist style, the Red, Haute and Blue collection is true to the title of the collection in more ways than one.
Seagram’s Blenders Pride Fashion Tour 2013 launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride.
The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Kanuga for choreography, Ambika Pillai for hair & makeup and only the finest runway models.
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