Come Alive analyses an individuals’ genetic disposition to oxidative stress and collagen breakdown to provide personalized formulations and recommendations for skin care and healthy living. For a one-time cost of Rs. 7000/- plus taxes, the customer gets a genetic assessment and a 300 day customized knowledge program that enables modification in lifestyle and diet/nutrition.
Today, premature aging is the result of a poor lifestyle and exposure to external pollutants, tobacco and alcohol consumption, poor food habits, stress and the lack of adequate exercise. To address this, Naturals has partnered with Xcode Life Sciences to provide the first ever genetic health assessment and program to slow down aging. This is for the first time in the world a holistic program that deals with internal and external factors leading to ageing of the person, is being undertaken.
Speaking on the occasion of the launch, C K Kumaravel, Managing Director, Naturals said, “We are glad to introduce to the world a first-of-its kind genetic based anti-aging program which will analyze the genetic makeup of an individual and provide a holistic solution to improve the internal and external health of an individual. This unique program will provide an opportunity for our customers to work on staying younger, scientifically, for the very first time.”
Commenting on the launch, R Narayanan, Chairman & Co-founder, Xcode Life Sciences, “The search for the fountain of youth started in the earliest of times, since the days of Cleopatra. When it comes to staying young it is essential for a person to look and feel younger to capture the real essence of youthfulness.” He added, “With the completion of the human genome project in 2003, it now becomes possible to customize holistic recommendations for anti-aging. Scientific studies have shown that abnormal functioning of certain genes that are part of the oxidative stress and collagen synthesis pathways accelerate aging. Xcode has identified those genes and based on this, has designed the Come Alive program. Today, every individual can now act based on personalized genetic-based recommendations to improve their overall wellness quotient and appearance. This is the first time a genetic way has been identified to look and feel young, putting an end to the search for the fountain of youth.”
Come Alive helps an individual to build a defense against Superoxide and Hydrogen peroxide free radicals and Collagen breakdown to prevent premature aging.
Dr. Sally Nelson, Board of Advisors, Xcode Life Sciences & Associate Clinical Professor of Medicine at the University of Colorado Denver said, “In the last two decades it has become clear that many diseases are associated with oxidative stress, and genetics can identify factors that regulate healthy aging and longevity. Gene based personalized health is the next frontier in disease prevention that will enable individuals make choices that benefit their long term health."
Naturals is planning to expand the Come Alive program through its Salons to other cities in the near future.
About Naturals
Naturals’ is India’s No.1 Family Salon &Spa and a pioneer in the concept of Unisex Salons in India. Founded by Mrs. Veena Kumaravel in the year 2000, Naturals is credited with revolutionizing the concept of beauty and styling in days when grooming was limited to nothing other than regular haircuts. Over years, it has grown to become one of the finest beauty and wellness destinations across India with over 140 salons and expanding.
For further information:
http://www.naturals.in/
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