Coming from a long line of distinguished Bollywood personalities, Hrithik Roshan made his debut in Indian fllms as a young child actor in the hugely successful Aasha (1980). Known as India's heart throb, it is his humble personality and striking good looks, coupled with a keen sense offashion, that has led to his global recognition as an Indian superstar today. the sequel to "Koi... Mil Gaya,” shot him to international fame in 2011, and its sequel llKrishh 3" is set to be released later this year as already created waves in the highly lucrative Bollwvood industry.
The trailer has already broken all previous Indian movie trailer records, by attracting more than 12 million views at YouTube in less than two weeks- even eclipsing the trailers for such Hollywood super hero mega blockbusters as Thor (2011) and The Avengers (2012).
"T he reach of Indian cinema has gone beyond just an Indian audience, its attracts audiences from across the world regardless of nationality. For Joyalukkas, the decision to sign on HrithikRoshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a Fashion Icon. The hard work and dedication that Hrithik brings to all his endeavors, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Mr. Joy Alukkas, Chairman &M.D.Joya|ukkas Group.
HrithikRoshan is a part of the Group's l'be global, touch local” strategy for 2013, whereby key brand ambassadors, within the industry, are identiñed and signed on based on their consumer reach and acceptance. After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced the signing of South Indian superstars, R. Madhavan, Suresh Gopi, Sudeep and AlluArjun, much to the delight of shoppers in the "Being a brand ambassador for a jewellery brand is deñnitely a ñrst for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable. Joy Alukkas is a global brand that has set itself apart from its competitors, not only by the quality and design oñts jewellery, but also by its aggressive growth strategy which has crowned it the world's favouritejeweller,” commented Hrithik Roshan of the endorsement.
Joyalukkas Group, is today a multi-billion dollar global conglomerate that has rapidly expanded its footprint all over the globe since its inception 25 years ago. Known for its intricate jewellery designs that attract a plethora of customers across its retail stores in 10 countries, the Group further plans to expand with the opening of 20 more stores by the end ofthe ñscal year 2013.
In addition to its highly successful jewellery business, the Group has further diversiñed its business interests to include, Jolly Silks - Fashion & Silks, Joy Jets -Luxury Air Charter, Joyalukkas Money Exchange, Mall of Joy and its realty arm,Joyalukkas Lifestyle Developers.
About Joyalukkas Group: Joyalukkas Group is a 25 year old multi-billion dollar global conglomerate with
varied business interests. The group operates its various business operations across India, London, Singapore, UAE, Saudi Arabia, Bahrain, Oman, Kuwait & Qatar. The group businesses include jewellery, fashion & textiles, money exchange, luxury air charter, Malls & Realty. Joyalukkas employees a staff of over 6,000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world.
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