Samsung Electronics, a global leader in technology has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation. In the recently released IBV results on September 30th, 2013, Samsung accomplished the third highest growth rate of 20.4% and ranked No. 8 with a brand value of US $39.6 billion.
The company’s outstanding growth can be attributed to reaching the No.1 position in smartphone market share globally, continuously strengthening its leadership position in the TV category, and strategically branding itself consistently across other digital product categories.
"Moving forward with plans to be a brand that consumers are longing for, we've unfolded a number of activities such as a new brand strategy called the Brand Ideal, which includes a greater focus on social purpose" said Samsung's CMO Sue Shim.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
The company’s outstanding growth can be attributed to reaching the No.1 position in smartphone market share globally, continuously strengthening its leadership position in the TV category, and strategically branding itself consistently across other digital product categories.
"Moving forward with plans to be a brand that consumers are longing for, we've unfolded a number of activities such as a new brand strategy called the Brand Ideal, which includes a greater focus on social purpose" said Samsung's CMO Sue Shim.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
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